With more than two decades of professional experience in marketing and fundraising, Julie has written—and in many cases designed—a wide variety of print and electronic communications projects. Here are a few highlights:
Client: Partnership for Inquiry Learning
Project: 5 Strategies for Effective In-House Professional Development: A guide for administrators, coaches, and faculty
Inbound marketing offer
Description: Researched and wrote copy, applying inquiry-based teaching and learning strategies to educators’ own continuing education activities. Organization primarily serves math and literacy teachers in grades preK-8 and pre-service teacher interns, though content can apply to educators more broadly. Design is customized from a Canva template.
Client: North American Nature Photography Association
Project: 2019 Nature Photography Summit
Description: Provided event marketing services for North American Nature Photography Association’s 2019 Nature Photography Summit in Las Vegas. Services included website design and content editing, event-related email and social media marketing.
Client: Jump IN for Healthy Kids
Project: Healthy Workplace Guides and Messaging Calendar
Description: Wrote copy for six inbound marketing offers to help employers support healthy eating and physical activity in the workplace. Titles include: 3 Steps to a Healthy Workplace, 4 Strategies to Increase Healthy Eating in the Workplace, 5 Steps to Increasing Physical Activity at Work, 5 Ways to Promote Healthy Habits to Employees and their Families, Community Engagement: 2 Ways to Expand Employee Wellness into Your Community, and 52 Weekly Wellness Messages. Graphic design by TBH Creative.
Client: Indiana Association of Public Education Foundations
Project: Poster for trade show booth
Description: Interviewed executive director and revised existing copy to distill member benefits into concise, member-centered language. Designed poster to complement new copy.