marketing portfolio

With more than two decades of professional experience in marketing and fundraising, Julie has written—and in many cases designed—a wide variety of print and electronic communications projects, primarily for nonprofit organizations.

“The Big Picture” Fundraising Campaign

FUNDRAISING CAMPAIGN—EMAIL AND VIDEO
Client: NANPA Foundation
Developed a 25th anniversary fundraising campaign for small nonprofit affiliated with a professional trade association. Goals included educating members about the differences between the trade association and its nonprofit foundation, summarizing accomplishments of the past 25 years, and generating financial support for the future. Created an email campaign that included video storytelling and used an unconventional fundraising thermometer” that aligns to the organization’s mission in nature photography. Wrote all campaign text, including video script, selected images, and assembled video on less than a shoestring budget. VIEW THE VIDEO >


NANPA Citizen Science Database

DIGITAL MARKETING CAMPAIGN
Client: North American Nature Photography Association (NANPA)
Wrote copy and designed ad to drive traffic to Citizen Science pages of client’s website, a database of biodiversity projects seeking images to support various studies and conservation efforts. Used in email, social media, and blog CTAs. Image selected from nature photos donated by client’s membership base.


Guide to Effective In-House Professional Development for Educators

INBOUND MARKETING OFFER
Client: Partnership for Inquiry Learning
Researched and wrote copy, applying inquiry-based teaching and learning strategies to educators’ own continuing education activities. Organization primarily serves math and literacy teachers in grades preK-8 and pre-service teacher interns, though content can apply to educators more broadly. Design is customized from a Canva template. CHECK IT OUT >


2019 Nature Photography Summit

EVENT MARKETING
Client: North American Nature Photography Association (NANPA)
Provided event marketing services for NANPA’s 2019 Nature Photography Summit in Las Vegas. Services included website design and content editing, event-related email and social media marketing.

Healthy Workplace Guides

INBOUND MARKETING
Client: Jump IN for Healthy Kids
Wrote copy for six inbound marketing offers to help employers support healthy eating and physical activity in the workplace. Titles include: 3 Steps to a Healthy Workplace, 4 Strategies to Increase Healthy Eating in the Workplace, 5 Steps to Increasing Physical Activity at Work, 5 Ways to Promote Healthy Habits to Employees and their Families, Community Engagement: 2 Ways to Expand Employee Wellness into Your Community, and 52 Weekly Wellness Messages. Graphic design by TBH Creative. VIEW A SAMPLE FROM THIS SERIES >

Poster for Trade Show Booth

INAPEF Marketing flyer

BRAND COLLATERAL
Client: Indiana Association of Public Education Foundations
Interviewed executive director and revised existing copy to distill member benefits into concise, member-centered language. Designed poster to complement new copy. VIEW LARGER SIZE >

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