“The Big Picture” Campaign

Client: NANPA Foundation
Collaborated with Executive Director to develop a 25th anniversary fundraising campaign for small nonprofit affiliated with a professional trade association. Goals included educating members about the differences between the trade association and its nonprofit foundation, summarizing accomplishments of the past 25 years, and generating financial support for the future. We created an email campaign that includes video storytelling and used an unconventional fundraising thermometer” that aligns to the organization’s mission to help generate enthusiasm. Wrote all campaign text, including video script, selected images, and assembled video on less than a shoestring budget.

Published by Julie Patterson

Julie is a copywriter, content writer, and creative nonfiction writer located in Indianapolis, Indiana.